Usage We strive to ensure that we give you a stress-free rental experience and are dedicated to building a rewarding and lasting relationship with every customer. In order to provide the level of service we believe you expect from us, we may use your PII for the following purposes: To provide the services and offerings that you request, and to communicate with you regarding such services and offerings; To do all things necessary to administer those services; To research, develop, manage, protect and improve our Site and services; To maintain and develop our service-oriented software and other business systems; To make your experience with our service smoother and faster To analyze data, or to have a third party do so on our behalf. We also use your PII information or some discrete part such as your email address for other purposes. For example, such information may be used to process and track your transactions and to send you information about our and our affiliates’ and business partners’ products and services and other information and materials that may be of interest to you. If you use our Site, information may also be used to evaluate what portions of our Site are visited more often than others, determine where visitors came from, where they go, and how long they stay on a particular page, or on our Site in general. We may match information collected from you through different means or at different times, including, for example, information collected online and offline, and use such information along with information obtained from other sources, including third parties. To do this, it is often necessary to share this information with carefully selected vendors and business partners we work with, such as companies that manage accounts, offer affinity, frequent-user, and reward programs, and companies that perform marketing services and other business operations for us. See below under Disclosing. Disclosing We may disclose your PII to affiliated and non-affiliated organizations including, for example: To your company or organization if you use our services under a corporate or other commercial account; To entities that provide services on our behalf; To rental vehicle manufacturers; To your credit card issuer; To credit reporting and fraud checking agencies; To debt collection agencies, if you fail to pay monies owed to us; To government or private organizations responsible for the processing or handling of traffic or parking related violations; To driver licensing authorities, directly or through intermediary organizations, when needed to verify compliance with EuroCycle’ safe driver criteria for qualified drivers and/or to verify license information; To government, regulatory and law enforcement agencies where the disclosure is required or authorized by law, and otherwise as we believe is necessary or appropriate to satisfy any law, regulation or other governmental request, to operate our Site properly, or to protect or defend our rights or the rights or well-being of our employees, users or others or if you are involved (or are suspected by governmental authorities or our security functions to be involved) in any illegal activity, even without a subpoena, warrant or court order. We may also disclose your information to our franchisees, affiliates and non-affiliated business partners for their use both on our behalf and for their own business purposes. For example, our franchisees, affiliates and business partners may use and may have previously used such information so as to allow said parties to send you information about their products and services and other information and materials that may be of interest to you. You may opt-out of us disclosing your PII for these purposes through one of the methods described in this policy. We may also share your information with other non-affiliated third parties, such as entities that provide services for or through our Site or for our business (e.g., advertisers, ad servers, content providers, services providers, credit card processors, fulfillment services providers, e-mail list hosting companies and distribution companies) that use such information on our behalf consistent with this Privacy Policy. These types of third parties are not permitted to use your information for any secondary purposes. We may also transfer or assign your information to third parties as a result of or in connection with a sale, merger, consolidation, change in control, transfer of assets, reorganization or liquidation. For more information see our sections below on changes in the use of your PII.